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Higher education institutions must evolve and secure mergers and partnerships to thrive, industry leaders agree

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Colleges and universities face significant demographic, financial, technological, and political changes that affect enrollment, tuition and financial aid, athletics programs, and career outcomes. The institutions that will succeed in the future are the ones today transforming their operational models and establishing robust alliances across sectors.  

That was the prevailing sentiment March 17 when higher education leaders from across the country convened at for the inaugural . (P3 is short for public–private partnerships, and MAP stands for mergers, affiliations, and partnerships.) 

“Depending on how you count them, we have 6,000 institutions of higher education in this country, and not all of them are going to make it out of the next decade,” said U.S. Department of Education Under Secretary Nicholas Kent. “And quite honestly, not all of them need to make it out of the next decade or should. And the ones that do are going to be the ones that adapt in a variety of ways.” 

The Colleges and Universities at an Inflection Point panel at the P3•EDU MAP Summit. From left, moderator Ted Eismeier, Senior Vice President, Head of Postsecondary Communications, Whiteboard Advisors; Robert Kelchen, Professor and Department Head, Department of Educational Leadership and Policy Studies, University of Tennessee, Knoxville; Brad Wolverton, Editor, The Chronicle of Higher Education; Mike Gavin, President and CEO, Alliance for Higher Education; and Sara Custer, Editor-in-Chief, Inside Higher Ed. Photo by Ron Aira/Office of University Branding

Virginia Senator Tim Kaine referenced the state’s many successful public–private partnerships, including Fuse at 鶹Ƶ Square itself, noting different kinds of P3s he’s brokered in his many elected offices in Virginia, including urban infrastructure, Metrorail extension, and student housing near college campuses. Higher education needs to "change course and change direction while still meeting the needs of the workforce and families,” he said. 

“There's this sort of false narrative about higher ed institutions needing to do everything themselves,” said James Sparkman, the P3•EDU producer whose organization is a catalyst for higher ed alliances. “I think this is unsustainable for a lot of institutions, and it's definitely not the model for the dynamic colleges and universities that I know that thrive on partnerships.”  

鶹Ƶ President Gregory Washington acknowledged the importance of colleges finding “a new set of solutions” by collaborating with industry, non-governmental organizations, and the public K-12 sector. 

“If you have these conversations with members of government, and with many of our well-placed corporates, they will tell you there are too many universities,” Washington said. “And that the value proposition is in question. So what that means is that the calvary probably isn't coming. We’re going to have to find ways to survive, which means looking more toward partnerships and frameworks working together. Those institutions that don't do that do so at their own peril. And part of that peril is their own survival.” 

Washington mentioned his “co-opetition” model in which institutions find more ways to align resources while continuing to compete against each other. But those alliances can be elusive because colleges and universities and reluctant to relinquish their autonomy. 

Marjorie Hass, president of the Council of Independent Colleges, found in a previous role that it was difficult to convince neighboring colleges to sync academic calendars or library loan agreements, let alone establish the cross-institutional partnerships that higher ed survival increasingly demands. 

“Our blessing is that we are not a federal higher education system,” Hass said. “Our curse is that we are individual institutions and organizations with individual histories, individual mascots, individual sports teams…. We have this radical independence, and it is, in many ways, our strength. And it does make the system more complex, more flexible, and more redundant in a way that probably increases the overall resiliency of the system. But that doesn't mean individual institutions have that resiliency.” 

“We have been at inflection points before in the history of higher ed,” Inside Higher Ed editor-in-chief Sara Custer said during one of the summit panels. “This one feels completely different. One thing that is a blanket cause of where we are right now is the overcompliance and fear we’re seeing on college campuses from leadership right down to junior staff.” 

Kent, who was deputy education secretary in Virginia before joining the U.S. Department of Education, said that more intentional conversations are taking place now between potential partners in and around higher ed and that the role of his department is to facilitate those partnerships through “cutting regulatory burden.” 

“We are all about breaking down silos,” Kent said. “We are all about doing things in a different way. We are all about questioning the status quo in this administration. We are breaking a lot of molds in the way that we do things, and we think for the betterment of students and taxpayers, and quite honestly, for the betterment of higher education as a whole.” 

“P3s are something that Virginia embraces, and we're very excited about it, being able to put all stakeholders around the table,” Kaine said. “Because without that, it's really hard to do projects. And it's just a tribute to the fact that good things in life now hardly happen by the say-so of a dynamic president or the say-so of a dynamic governor. It takes a lot of people around the table.”