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In the earliest stage of innovation, creative proposals are judged according to their perceived novelty and usefulness. Sharaya Jones, assistant professor of marketing at �鶹��Ƶ, has a simple yet counterintuitive rule for would-be innovators hawking their ideas: More is more. Her recent paper in Marketing Science, co-authored by Laura J. Kornish of University of Colorado Boulder, pits verbose and detailed idea descriptions against terse ones.

Despite the software industry’s rapid growth and deep pockets, tech companies are still engaged in bare-knuckles battle with cybercriminals. Nirup Menon and Pallab Sanyal's recent research confirms the existence of a willingness-to-pay (WTP) dilemma.

Cheryl Druehl, an operations management professor at �鶹��Ƶ as well as the �鶹��Ƶ's School of Business associate dean for faculty, has found that unblind contests can foster contestant behaviors that constrain overall innovativeness.

Tarun Kushwaha, a professor of marketing at the �鶹��Ƶ School of Business, recently ran an experiment that pitted the brainpower of actual human executives against trained algorithms.

“Blockchain is a kind of distributed ledger that could change how business activities are organized,” says Jiasun Li, assistant professor of finance. “It essentially provides an alternative way for economic activities to be conducted.”

Ioannis Bellos, associate professor of information systems and operations management, began researching service design as a PhD student at Georgia Tech.