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To please both the planet and shareholders at the same time, firms must travel a triangular path.

A pair of �鶹��Ƶ marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at �鶹��Ƶ, has been named a recipient of Academy of Marketing Research Funding for 2025. 

Managers’ attempts to distract investors from bad news have serious implications for market efficiency.

Meet the newest Costello researchers, and become acquainted with their scholarly profiles.

Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George �鶹��Ƶ professor has helped build what may be the best AI-driven tool to root them out.

Boards with higher social capital enjoy more market freedom to engage in potentially risky strategic alliances — to the ultimate benefit of their firms.

To predict how a CEO’s compensation may change through the years, you first need to know how corporate boards monitor earnings histories for potential long-term risks.

Two Costello College of Business accounting professors are exploring how inherent personal traits may influence business success—and their early findings will gratify the left-handed among us.

A pair of �鶹��Ƶ professors are helping needy nonprofits refine their messaging strategies with the help of customized chatbots.