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Lisa Gring-Pemble, associate professor of business foundations,Ìýthinks business can be a force for good in society. Also the co-director of Â鶹ÊÓƵ’s Business for a Better World Center and co-founder of the university’s , Gring-Pemble is an outspoken champion of that sensibility. She tells Â鶹ÊÓƵ President Gregory Washington how and why business should be a force for addressing world challenges on Â鶹ÊÓƵ'sÌý. She also describes how business can drive sustainability success and shouldn’t be measured simply by profits but how it affects the environment and the communities in which we live. .

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