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To please both the planet and shareholders at the same time, firms must travel a triangular path.

A pair of �鶹��Ƶ marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at �鶹��Ƶ, has been named a recipient of Academy of Marketing Research Funding for 2025. 

Post-Covid complaints about “Zoom fatigue,” work-life imbalance, etc. belie a deeper longing for what was lost in the transition to remote work.

Thanking someone in advance for something you’re asking them to do increases their motivation and commitment to the task. This savvy managerial technique also raises some tricky ethical questions.