July 2, 2025It鈥檚 one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.
March 4, 2025China鈥檚 complicated and colorful e-commerce landscape gives us a sense of how livestream shopping is transforming retail. Si Xie, assistant professor of information systems and operations management, researches this new trend.
