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Student Affairs and Academic Advising professionals from across the country attended the first Student Success Coaching Conference: Ignite Your Success Through Coaching in October. The conference, hosted by �鶹��Ƶ’s Student Success Coaching (SSC) unit, provided an opportunity for more than 400 coaching professionals from 100 institutions—including Columbia University, Johns Hopkins University, Purdue University, and others—to collaborate and learn from each other.   

Envisioned by SSC associate director TJ Pegg and assistant director Michael Ward, the conference was born from a simple idea: to create a space for coaching professionals within higher education to come together. The main goals of the conference were to create a purposeful space for the student success coaching community to learn, share, and collaborate in an ever-changing field, and to offer dedicated time and opportunities to connect with peers and gain new insights.   

“We wanted our team to have the chance to host a conference fully,” said Ward. “We envision George �鶹��Ƶ becoming a global hub for the student success coaching field, much like Kansas State is for academic advising.”  

“We wanted to make sure that we’re connecting with other coaching communities so that we can learn from each other, as success is a layered achievement,” Pegg said.   

Success coaching has grown as a new functional area to support student success within the higher education. Since 2020, the university’s SSC unit has supported more than 20,000 students in achieving individualized success.  

The need to support coaching professionals has grown into a collaboration with international associations like the National Association of Student Personnel Administrators (NASPA) and  the American College Personnel Association (ACPA). NASPA’s Success Coaching Knowledge Community was cofounded by Adrienne White, former SSC director. Pegg and success coach Michael Rybak cofounded .     

Conference sessions addressed how to use coaching for student success, best practices of student assessment, and other trending topics. Attendees had opportunities to learn from one another and network through collaboration spaces, all online.   

“Attending the sessions expanded my perspective and introduced new strategies and innovations that can be applied to my work,” said Tanzania Cooper, a presenter and attendee from Trinity Washington University. “I left the conference re-energized, connected to new colleagues, and motivated to continue bridging research, practice, and advocacy to elevate student success.”  

Nena Rogers, two-time George �鶹��Ƶ alumna and current deputy athletic director for Student Services and Performance, delivered the opening keynote speech focused on the power of coaching to help students thrive.   

“This is the perfect time for higher education professionals to come together in this capacity to share the knowledge, tools, and the amazing results that success coaching has on students’ lives,” said Kelly Severo, director of Student Success Coaching. “I’m excited to see this conference grow into an even bigger event in 2026. Coaching in higher education is a rapidly growing field, and the impact on students’ lives cannot be overstated.”