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A growing cadre of big-name American retailers are joining forces to better weather an unfavorable economic climate. Most recently, WHP Global, which owns the Toys R Us brand, struck a deal to open locations within Macy’s department stores across the U.S. Gautham Vadakkepatt, director of the  and associate professor of marketing at the Â鶹ÊÓƵ School of Business,  on this move with Bisnow.

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