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�鶹��Ƶ Now: Power the Possible

Tech Expert, George �鶹��Ƶ alumna, and Costello Dean’s Advisory Council Member Kinsey Fabrizio talks about the AI Revolution and its positive disruption

Katelynn C Hipolito — Fri, 21 Nov 2025 17:23:17 +0000

Tech Expert, George �鶹��Ƶ alumna, and Costello Dean’s Advisory Council Member Kinsey Fabrizio talks about the AI Revolution and its positive disruption Katelynn C Hipolito Fri, 11/21/2025 - 12:23

As president of the Consumer Technology Association (CTA)®, which represents more than 1,200 technology companies and owns and produces CES®—the most powerful tech event in the world, Kinsey Fabrizio, BA Government and International Politics; Spanish ’04, is a force in the tech world.

Kinsey Fabrizio, BA Government and International Politics; Spanish ’04. Photo by Hannah Patterson/Costello College of Business.

Since joining the association in 2008, Fabrizio has played a pivotal role in transforming CTA and CES. Fabrizio was awarded the Women in CT Legacy Award in 2023, recognizing her longtime leadership and contributions to the consumer technology industry. Most recently, Fabrizio was named one of Washingtonian’s 2025 Most Powerful Woman. She served on the Costello College of Business Management Advisory Council from 2023-2025, and is serving as a member of the Dean’s Advisory Council.

�鶹��Ƶ George �鶹��Ƶ

What made you choose �鶹��Ƶ for your degree?

I grew up in Winchester, Virginia, and what I loved most about George �鶹��Ƶ was its capacity to really challenge me and expose me to diverse people, opinions, thoughts, and different ideas.

What was the most rewarding experience for you at George �鶹��Ƶ?

I remember a class my senior year that centered on conflict resolution and international politics, and I loved it! That class connected me to an internship that led to my first job. I got trained in conflict resolution and as a mediator, and it was just this amazing door that opened. That was definitely a moment that I'll never forget, and I think about that class often.

You have served on Costello’s Management Advisory Council in the past, and have recently joined our Dean’s Advisory Council. What do you think is special about Costello?

Costello is special because of its unique focus on the intersection of innovation and business. It’s tech-forward, dynamic, and truly one-of-a-kind. The more I’ve learned about Costello, the more impressed I’ve become. I’ve been able to learn from the really brilliant people that are part of this group and get exposed to a different part of the university while being able to give back and volunteer my time.

Kinsey Fabrizio, BA Government and International Politics; Spanish ’04. Photo by Hannah Patterson/Costello College of Business.

�鶹��Ƶ AI

Where do you see AI going?

AI is a foundational leap. It's as big a new technology and tool as the Internet. We're just at the very beginning of this AI revolution, but we're already seeing it improve lives. We're seeing it solve some of society's toughest challenges, from energy production to climate resilience to chronic disease management to efficiency for enterprises and businesses. AI is an amazing and powerful tool. Businesses are going to be able to optimize their strategy and their operations through AI by boosting efficiency and productivity. I don't think AI is going to completely replace a workforce, I think it's going to add value to the existing workforce. People using AI will make the workforce more efficient and more effective. You've probably heard it before, the saying that AI won't replace people, but people who use AI will replace people who don't. I think that's really important to keep in mind as we move forward. AI is something that we are going to integrate into our daily lives, helping us turn all kinds of data into action.

CTA supports establishing clear, effective guardrails for AI to encourage innovation while protecting consumers. What are your thoughts on the best approach to AI regulation moving forward?

We feel strongly about a light touch, risk-based approach to regulation that protects consumers, but also gives businesses clear rules of the road and doesn’t hinder innovation. One of the ways we think you achieve that is with a federal AI framework, rather than 50 different states with different sets of AI regulations. That is nearly impossible for companies, especially startups, to keep up with, and it would inhibit innovation. The AI Action Plan released by the White House this summer is a good blueprint. It looks at AI innovation in terms of acceleration and ensuring that the U.S. stays a leader. It focuses on streamlining outdated regulations and strengthening public/private partnerships, which is going to be great for AI advancement. It also rightly focuses on infrastructure and the need to modernize the energy grid.

Do you have any advice for higher ed when it comes to AI and technology?

AI is here to stay and it’s important to train students on how to effectively, efficiently, and ethically leverage AI because it is a powerful tool. AI could really accelerate research. It's important that higher ed leans into AI adoption and creates opportunities for students to learn and use these tools. Building AI into the curriculum is really important. So is training students on real world uses of AI , because when students graduate today and go into the workforce, AI is going to be a part of it. Preparing them in the best way possible is a responsibility of higher education.

The Costello College of Business is on the eve of its 50th Anniversary. Technology has grown immensely in the last 50 years. In what ways do you see AI and new technology having an impact on business for the next half century?

We’re just at the beginning of this AI revolution. As AI disrupts entire industries, businesses are trying to figure out how to embrace these new tools to advance and accelerate. A couple areas where we’ll see the biggest leaps forward are blockchain and quantum. AI is going to make blockchain technology more efficiently scalable. Think about financial transactions that can be more traceable and transparent, and health care data transactions that’ll be more secure. We’re years away from quantum technology being an everyday reality, but AI will offer testing platforms to develop quantum technologies in areas like cybersecurity, transportation, and biotech, and make it more scalable.

You work with some of the top leaders in technology, what are you hearing about the latest trends in AI and technology?

Across the business world, you’re seeing companies use AI to boost productivity. We’re also seeing AI used to enhance the customer experience, including as a frontline customer service tool. AI in health care is advancing lifesaving innovations and medical research. There’s also digital twin technology applied to manufacturing to create smart factories and even create models of entire cities. AI is really quick at solving complex problems that humans alone can't solve. AI chips are more advanced than ever, and agentic AI that can manage tasks semi autonomously with a little bit of human oversight expedites basic but necessary back office functions that every business needs. We'll see a lot of these—and some new and exciting applications of AI technology—at CES 2026!

Kinsey Fabrizio, BA Government and International Politics; Spanish ’04. Photo by Hannah Patterson/Costello College of Business.

Our dean likes to say, “Everything is business and that we are all in the business of some thing.” Please tell us about the business of technology and how you think the business college needs to be preparing our students for successful careers in the business of technology.

I think the business of technology is the most exciting business! I love tech and innovation. Think about the benefits of the Internet—everything from streaming content, to digital advertising, toplatforms that allow you to connect with anyone, anywhere. And these days, everything is tech! From entertainment, to health care, to enterprise, they’re all solving real world issues.

The business college needs to prepare students to embrace technology and to adapt. The job opportunities available to kids coming out of college today are going to look different than they do in a few years, and different again in the next 10 years. Making sure today’s business school students are ready to embrace tech and adopt new ways of doing things is critical. Ensuring that curriculums highlight new technologies and advancements is really important. It’s also important to find opportunities for tech leaders to connect with students through tech challenges, startup competitions, and hackathons, which I know George �鶹��Ƶ does already.

One more thing: we can’t forget the importance of being in person and engaging in the physical world, not just the digital world. You learn so much from observing a leader's body language, watching how they present themselves in a meeting, when they speak up, who they make eye contact with, and looking at how they bring different people into the conversation. CES is all about bringing people together to connect, discover, learn, and solve, so we see the value in those things every year at the show. In our world today, real-life, in-person connections give you a competitive edge. That includes CES, which is open to students! We love when people come to CES and get inspired by how technology is transforming the world, see new ideas, meet people, and network.

What advice would you give to George �鶹��Ƶ students who are about to graduate or fellow alumni who are already in the workforce?

First, align your work with something that you care about because that passion will carry you through challenges that you encounter in your professional career. Second, raise your hand for new opportunities in school or at your first job, even if they are outside of your comfort zone. When you are willing to say yes and try something that you wouldn’t naturally do, doors open. Third, seek out a mentor and don't be afraid to ask for constructive feedback. We all need it! It’s so important to get real feedback, because then you can identify what you're great at and where you have opportunities to improve and be the best version of yourself. Seeking out a good mentor is a great way to do that in the professional space.

In This Story

Kinsey Fabrizio, '04

Topics

Impact Fall 2025

Dean’s Advisory Council

Artificial Intelligence

Costello College of Business Management Advisory Council

Costello alum prepares to compete at Southeast Asian Games

Katelynn C Hipolito — Thu, 13 Nov 2025 20:51:48 +0000

Costello alum prepares to compete at Southeast Asian Games Katelynn C Hipolito Thu, 11/13/2025 - 15:51

Sidney Yap, BS Information Systems Operations Management ‘20, MS Management ‘21, Business Analytics Grad Cert ‘22, MBA ‘25, exemplifies exceptional balance—driving innovative strategies at Navy Federal while representing the Philippines internationally in the hammer throw.

Action shot from 2025 Philippine Athletic Championships. Photo by Philippines Athletic Track and Field Association (PATAFA).

As a student-athlete at �鶹��Ƶ, he competed in track and field for nearly five years, spanning four Costello College of Business academic programs. In addition to the hammer throw, he also competed in discus and the weight throw, an indoor equivalent to hammer. Not long after he began competing at the university, he began his career as an intern at Navy Federal. Over time, he advanced in athletics, academics, and his career—building a foundation that continues to shape his success today.

Sidney Yap. Photo provided

Now preparing for the 2025 Southeast Asian Games in Thailand this December, Yap is focused on timing his peak performance for competition. Recently promoted to enterprise data analytics consultant at Navy Federal, he starts his day early so that he can focus on his training in the evenings. As busy as he is, he prefers it that way, driven by his passion for athletics, education, and professional growth.

Balancing athletics with his career is nothing new for Yap. While at George �鶹��Ƶ, he worked closely with professors, coaches, and managers to coordinate schedules and manage workloads. Starting his career at Navy Federal as an intern during his sophomore year, he recognizes strong parallels between athletics and his business career—both requiring discipline, strategy, and data-driven decisions.

As much as his athletics skills and habits help him in his career, his job at Navy Federal in turn opened the door to this remarkable opportunity to compete in Thailand. At a company luncheon, a manager approached him after learning about his track and field background.

“He hit me with the question—What’s next?” Yap recalls.

Sharing Filipino heritage, the manager offered to help him represent the Philippines. That conversation led to connecting with the national team coach, securing dual citizenship, and obtaining a passport. Since then, he has competed in the Philippine Nationals in 2024 and 2025. Representing his family’s heritage on an international stage adds deeper meaning to his athletic pursuits.

Sidney Yap at his MBA graduation in Spring 2025. Photo provided

Yap is appreciative of the business foundations and location of his alma mater, reflected in his decision to remain at Costello for his undergraduate and graduate programs. Originally from the area, it wasn’t until he started researching colleges to apply to in high school that he learned it was a top-notch school full of opportunity.

At Costello, he experienced being taught by high-level faculty who prepared him to succeed in his current role. One of his first courses was on organizational behavior taught by Victoria Grady, associate professor of management and director of the MS in management program.

“Classes like that help with refinement of your people skills, and I think that goes beyond how you are in the workforce because those organizational behaviors is teaching me, in my mind, how to be a better person with people I interact with in athletics and in public.”

“Classes like that help with refinement of your people skills, and I think that goes beyond how you are in the workforce because those organizational behaviors is teaching me, in my mind, how to be a better person with people I interact with in athletics and in public.”

— Sidney Yap, BS Information Systems Operations Management ‘20, MS Management ‘21, Business Analytics Grad Cert ‘22, MBA ‘25

Yap’s story reflects the unique synergy between academic excellence and athletic discipline forged at George �鶹��Ƶ. His years as a student-athlete prepared him to navigate the demands of rigorous coursework, competitive sports, and a growing professional career—all at once. The foundation he built through Costello’s programs continues to guide him as he balances his role at Navy Federal with training for the Southeast Asian Games. As Yap sets his sights on gold in Thailand, he carries the same mindset into his professional journey—proving that excellence isn’t confined to the field but is a pursuit that spans every arena of life.

Topics

Management Area

Costello Flex MBA

Costello Online MBA

Costello College of Business Graduate Programs

Costello College of Business Students

Information Systems and Operations Management Area

In This Story

Victoria Grady

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Accounting alum elevates talent and culture at KPMG

Katelynn C Hipolito — Mon, 03 Nov 2025 15:57:31 +0000

Accounting alum elevates talent and culture at KPMG Katelynn C Hipolito Mon, 11/03/2025 - 10:57

Growing up in southern Virginia, Sandy Torchia, BS Accounting ’93, discovered her passion for accounting early. During high school, she realized that hard work in the field could not only open doors to exciting opportunities but also to a fulfilling career.

Sandy Torchia. Photo by KPMG

As the first in her family to attend college, she chose �鶹��Ƶ because it checked a multitude of boxes for her, including its academic rigor, location in vibrant Fairfax, Virginia, and proximity to Washington, D.C. Four years later, she graduated from the Costello College of Business with an even deeper appreciation for the learning environment that shaped her educational and professional journey.

“My parents taught me to put in the work and dream big,” Torchia says. “Graduating from George �鶹��Ƶ was accomplishing one of those dreams for myself, and also for them.”

Torchia attributes her current position as vice chair of talent and culture at KPMG to the education she received at Costello, which equipped her with a strong business foundation and a comprehensive expertise in accounting. She states that these skills are critical to her and her organization’s success as they drive the firm’s talent strategy, positioning KPMG to attract, develop, and retain the best talent.

Her work—leading KPMG into the future—puts her focus on the firm’s employees and partners and how they experience the firm. And like her passion for accounting, she also has a passion for people—she states it’s one of the main reasons she’s stayed at KPMG for more than 28 years. “I love the people I work with,” she says.

Among Torchia’s most impactful experiences at Costello was helping found George �鶹��Ƶ’s chapter of Delta Sigma Pi, one of the largest co-educational professional business fraternities in the country. Establishing and leading the chapter honed skills she has continued to use throughout her career, including relationship management, public speaking, and negotiation. Those came in handy as the work required her to coordinate with other universities and organizations at George �鶹��Ƶ.

She’s proud to not only have co-founded the chapter but to be part of the chapter’s first graduating class too. Torchia encourages Costello students to get involved in special projects and extracurriculars like Delta Sigma Pi. "Whenever and wherever you can, take advantage of opportunities to develop and elevate your skills, including those beyond the classroom,” she says. “Whether it's a formal program like a business fraternity or an informal mentorship, seeking new experiences or training will always add value."

"Whenever and wherever you can, take advantage of opportunities to develop and elevate your skills, including those beyond the classroom. Whether it's a formal program like a business fraternity or an informal mentorship, seeking new experiences or training will always add value."

—Sandy Torchia, BS Accounting ’93

Of course, her drive extended to the classroom as well. “Sandy was a student in one of the first accounting classes I taught at �鶹��Ƶ, and she remains every professor’s model success story,” says Janet Faughnan, senior instructor of accounting at the Costello College of Business. “The technical accounting knowledge and interpersonal skills Sandy developed through her dedication to her studies at George �鶹��Ƶ have been refined and perfected throughout her professional career.”

Sandy Torchia’s journey from a first-generation college student to management committee member at KPMG is a testament to the impact of education, leadership, and innovation. Her time at the Costello College of Business not only equipped her with academic and technical expertise but also inspired her to build something lasting—like George �鶹��Ƶ’s Delta Sigma Pi chapter—that continues to benefit students today. As she leads KPMG's talent strategy, Torchia can call back to those academic and leadership experiences as a strong foundation, equipping her with the right skills for fostering environments that encourage new ideas to excel and people to thrive.

In This Story

Janet Faughnan

Topics

Accounting Area

Accounting Advisory Council

first-generation

Business analytics alumna from Russia finds home at Costello

Greg Johnson — Tue, 15 Apr 2025 21:58:33 +0000

Business analytics alumna from Russia finds home at Costello Greg Johnson Tue, 04/15/2025 - 17:58

Born and raised in Saint Petersburg, Russia, Marina Komarova, MS Business Analytics ‘24, knew she wanted to get a business degree from a respected American university.

Marina Komarova. Photo provided

She had earned bachelor’s and master’s degrees in Russia, which included a semester as an exchange student in Finland. �鶹��Ƶ had met all the criteria she was looking for—most notably a top business college in a prime location. Not yet confident in her English skills, Komarova entered through the INTO �鶹��Ƶ program, which really helped her transition going to school in a new country.

Currently, Komarova is a business analyst at CakeBoxx Technologies, a company that designs and manufactures shipping containers for high-valued oversized types of cargo. Before accepting the position, she worked at the company as an intern while still studying at the Costello College of Business.

Securing the internship was a critical milestone for her. Because of her status as an international student, Komarova found herself under increasing pressure to find a job position or risk leaving the country. After speaking with career services, attending multiple networking events, and refining her online searches, she found CakeBoxx.

“At that point, they had this position that was called a supply chain business analyst intern,” she says. “It was honestly everything that I was looking for in my first internship because I have a background in supply chain, and I was studying business analytics.”

Komarova enjoys how flexible her job is and how it requires both statistics and interpersonal skills. “You need to know how to communicate with different kinds of people from different industries and how to actually put your ideas into words,” she says. Much of what she learned from her Costello business analytics program she was able to apply instantly to her job. “The knowledge I got from classes like marketing analytics predictions is helping me every day in my job. We have very customized solutions for different industries, so we need to do our marketing research and find out who can be our potential clients and how we can make them interested in our products.”

As an international student at George �鶹��Ƶ, Komarova never felt out of place or like she did not belong. “My experience was great professors and university staff,” she says. “Everybody was very helpful and very welcoming.” She also thoroughly enjoyed the campus culture outside of the classroom and how the university was constantly holding events not only for academic interests and professional development but also for fun social gatherings. “The social stuff actually helped me a lot,” she says. “I was worried a lot that I wouldn’t feel like I belong here, but that was not the case.”

Marina Komarova has come a long way in a short amount of time. “It’s been a crazy journey with some ups and downs, like from the moment when I was freaking out that that I wouldn’t be able to secure a job to the point when I graduated,” she says. After overcoming uncertainty and bettering herself, she is thriving in a new country and in her career.

Topics

Master's in Business Analytics Program

INTO �鶹��Ƶ

internships

Learn more about Costello's MS in Business Analytics

Finance alumnus is making a big difference in his native Mongolia

Greg Johnson — Mon, 11 Nov 2024 15:54:10 +0000

Finance alumnus is making a big difference in his native Mongolia Greg Johnson Mon, 11/11/2024 - 10:54

Born in Mongolia’s capital city of Ulaanbaatar, Itgel Bold, BS Finance ’08, moved to the United States in eighth grade so that his father could complete his master’s degree in New York City. A year later, his family moved to Washington, D.C.

“I didn’t know much English at the time, so it was a very new beginning, new setting,” he says. “I had to adjust and settle in in a relatively short amount of time.” Years later he would return to his native country, with experience and sharpened skills, to support energy, water supply, and other issues critical in Mongolia. “

I was able to develop and hone my hard skills, my analytical skills at [�鶹��Ƶ], and then I was able to apply that knowledge,” he says. “Without George �鶹��Ƶ and the level of quality of education that I received, I don’t think I would be where I am today.”

Itgel Bold, BS Finance '08, speaking at the

Boao Forum for Asia. Photo provided.

Recently adopting a free market economy, Mongolia is seeking to advance via partnerships and collaborations with private entities and countries. As part of the Millennium Challenge Corporation’s $350 million (USD) investment, the Mongolia Water Compact, co-financed by the government of Mongolia, aims to increase water supply for the rapidly growing city of 1.6 million.

Since its beginning of 2024, Bold has been the director of finance for this account. “By this initiative, the freshwater supply of Ulaanbaatar will actually increase by 80%, and we are also utilizing recycled water to supply the needs of the thermal power plants in the city,” he says. The team expects the project to be completed by the deadline of March 2026.

Also based in Ulaanbaatar, NovaTerra is an investment, project management, and financial advisory firm that helps companies gain access to capital from foreign investors on energy transition projects. Bold is a shareholder and has advised the firm.

“At the moment, NovaTerra is involved with assisting the city of Ulaanbaatar to build a large scale 50-megawatt battery storage facility,” he says. “That will be very crucial in meeting the energy needs of the city because during the peak times of wintertime, Mongolia actually needs to import electricity from Russia.”

In his spare time, Bold, like many Mongolians, enjoys spending time outside playing and watching sports. “We have a lot of basketball, soccer, and traditional wrestling,” he says. “During the summertime, people go out in the countryside and watch horseracing and wrestling as well as archery competitions.”

Another vibrant part of the culture is folk art, especially paintings. In fact, the largest painting in the world, Nadmid Sergelen’s One Day of the World, is from Mongolia and promoted by Bold at various exhibitions. The masterpiece, which took more than 20 years to complete, stands at 8 feet tall and 69 feet long and offers a unique perspective on various cultures and human experiences that make up the world, celebrating the diversity and uniqueness of 193 countries.

“I was able to develop and hone my hard skills, my analytical skills at [George �鶹��Ƶ}, and then I was able to apply that knowledge,” says Bold. “Without George �鶹��Ƶ and the level of quality of education that I received, I don’t think I would be where I am today.”

Before he was ready to take on these ambitious roles, Bold was a finance student at the Costello College of Business. “When I was at George �鶹��Ƶ, it was exciting times,” he says. “We went to the Final Four, and we had the first Black president in Obama and the country’s first female vice-presidential candidate in Sarah Palin.” George �鶹��Ƶ’s proximity to Washington, D.C., gave him a front row seat to many political and cultural events that were shaping the country. The campus location, along with the quality of the faculty and staff, is what led Bold to choose George �鶹��Ƶ in the first place. “It was a no-brainer,” he says.

Even though he is now on the other side of the planet, Bold remains close to his alma mater by serving as director-at-large on the Costello College of Business Alumni Chapter. “I want to give back to the students in any way I can by sharing my insights and knowledge as well as building networks and friendships,” he says. He’s also eager to build connections between George �鶹��Ƶ and some of the reputable universities in Mongolia.

Itgel Bold is executing a purpose- and passion-driven mission to help his country grow and thrive in partnership with his second home country. His connections to the United States are invaluable and so is the education he received at the Costello College of Business. He is excited to see his projects continue to progress as he builds bridges between the two countries.

Topics

Finance

Learn more about the Costello College of Business Alumni Chapter

In This Story

Itgel Bold, '08

U.S. Army Vet and MBA alum credits Costello for expanding his dreams

Jennifer Anzaldi — Mon, 11 Nov 2024 14:31:18 +0000

U.S. Army Vet and MBA alum credits Costello for expanding his dreams Jennifer Anzaldi Mon, 11/11/2024 - 09:31

After eight years in the U.S. Army, Allen Taber, MBA ’22, was looking for a way to grow in his career. The Donald G. Costello College of Business at �鶹��Ƶ provided him the tools he was seeking. Taber came to George �鶹��Ƶ for an MBA, and left with a new dream of pursuing a doctorate.

Allen Taber, MBA ’22

“George �鶹��Ƶ was an awesome experience, especially for someone who wasn’t in school for over a decade,” says Taber. A parent of a young child, Costello offered him the location and flexibility he was seeking. “Professors worked with us. Almost every single professor you had was out there to help students out.”

Prior to coming to Costello, Taber served as a computer detection specialist in the U.S. Army. “I brought the skills I learned in the military to the workplace, which allowed me to become a program manager within the information technology industry,” says Taber. While working as a project manager he quickly realized that if he wanted to grow in his company, he needed an advanced degree.

For Taber, learning the theory behind what he was doing in his position helped to make him a better manager. Taber says his Management Consulting course with Jim Wolfe, associate professor of management and entrepreneur in residence at Costello, was particularly impactful. “We bounced ideas off of each other in the class that I could implement in my current position,” says Taber.

Allen Taber, MBA ’22, in Chile on his MBA Global Residency.

In addition to Wolfe’s class, Taber says his most memorable experience during his time at George �鶹��Ƶ was the Global Residency Program to Chile. “We had the opportunity to learn different business operations, and more importantly how a different country operates, both similarities and differences. It was amazing to study in a place you normally would never go,” says Taber. “It was the first time I left the country in 20 years.”

Taber says that not only was the business education experience impactful, but exploring the city and learning about the culture left a lasting imprint as well.

Allen Taber, MBA ’22, spent eight years in the U.S. Army.

After completing his MBA, Taber continued on for his doctorate in business administration at Walden University. “Professor Wolfe was a catalyst to push me into my doctoral studies,” says Taber. “You talk about it, you think about, but having someone who’s been doing it for so many years say ‘Go for it’ is pretty awesome.”

Taber says the MBA program prepared him well for his doctorate. Taber is currently the senior technical project manager for Monture, LLC, and working on completing his doctoral study.

Taber’s advice to students considering the program: “It is never too late to go back to school. While I had great accomplishments in the workplace, having an advanced degree will open up future opportunities that would not be possible without it.”

Photos provided by Allen Taber.

Topics

MBA Program

Military

First-generation alumna and MBA student shares recipes for creating treasured memories in new book

Jennifer Anzaldi — Thu, 07 Nov 2024 15:14:34 +0000

First-generation alumna and MBA student shares recipes for creating treasured memories in new book Jennifer Anzaldi Thu, 11/07/2024 - 10:14

Born and raised in Paris, France, Ava Uppal, BS Marketing ’19, fondly recalls baking with her mother and turning simple ingredients into heartfelt memories.

Uppal grew up eating her mother’s freshly baked French yogurt cakes for breakfast and enjoyed every bit of it. Now, as a part-time Costello College of Business at �鶹��Ƶ MBA student and a working mother of two children, she’s a small business owner and author of a new cookbook.

Uppal, a self-described dream chaser, is the founder of Baked à la carte, a French bespoke cakes and dessert bar catering company in Washington, D.C. She credits her success in starting and managing a small business to the business education she received at �鶹��Ƶ, and the cadre of amazing mentors she encountered in the business college’s alumni community. “Being a student at �鶹��Ƶ was the start of my American Dream journey,” says Uppal. “The alumni network has been a tremendous support to me along my journey, from student to post-graduate.”

“The alumni network has been a tremendous support to me along my journey, from student to post-graduate.”

She began Baked à la carte to carry on her mother’s legacy of spreading love with baked goods, using recipes she learned from her mom and which she now shares in her new book, Baking Memories. The cookbook is a nod to her Parisian roots and her mother’s baking legacy.

Baking Memories is filled with a collection of simple and fun recipes that readers can use to start their own family traditions and create treasured memories. The recipes have a French flair and include a variety of tasty treats—from French-style cakes and cookies to madeleines and other baked goods—all inspired by her beloved mother and Ava’s own life as a first-generation immigrant, George �鶹��Ƶ alumna, working mom, military spouse, and entrepreneur.

She and her daughter, Zoya, were recently featured in a Small Business Spotlight segment on WJLA ABC 7’s Good Morning Washington show. During the broadcast, she shared her recipe for French Yogurt cakes with co-hosts Eileen Whelan and Britt Waters. As Uppal demonstrated, her recipes are easy to follow and customizable, which makes them appealing to almost everyone in the family.

Uppal continues to share her creative ideas and recipes as an on-air lifestyle expert and has appeared on television stations including affiliates of ABC, CBS, FOX, and NBC.

“There is something special about being in the kitchen and creating,” says Uppal. “The process of baking allows us to explore, express our creativity, and get something delicious at the end.” Uppal also notes that baking appeals to our senses—sight, smell, taste, touch, and even hearing—and can serve as a psychological cue in awakening treasured memories. One of her fondest childhood memories is sitting on the kitchen counter bonding with her sister and late mother, while baking French yogurt cakes.

Uppal expects to complete her Costello MBA in 2025.

In the meantime, she’s focused on building treasured memories with her own family while chasing her dream of growing her business portfolio. Her recipe for personal and professional success includes generous portions of passion, hard work, and balance, which is making quality time for her family and involving her children in her life’s work.

Uppal’s debut cookbook is available for purchase on avauppal.com.

Topics

Healthy recipe content creator found niche while studying at �鶹��Ƶ

Greg Johnson — Wed, 24 Apr 2024 20:48:04 +0000

Healthy recipe content creator found niche while studying at �鶹��Ƶ Greg Johnson Wed, 04/24/2024 - 16:48

Brittany Mullins, BS Marketing ’07, found her professional niche while studying at the Costello College of Business at �鶹��Ƶ. Since graduating, she has founded and run her successful brand, Eating Bird Food, providing healthy recipes and more to her loyal followers.

Brittany Mullins, BS Marketing ’07

When Mullins began her freshman year at George �鶹��Ƶ, she was determined to not gain the “freshman 15.” Even though she had always consumed the average American diet, now, she decided, was the time for her to turn over a new page.

As she got into top physical shape, she learned everything she could about health and nutrition, some of it by enrolling in nutrition courses at George �鶹��Ƶ. Combining her newfound passion with her marketing background, she would soon establish Eating Bird Food, a platform providing healthy recipes.

With a combined social following of more than two million, Mullins has also published a cookbook and serves as a nutrition coach. Her brand continues to grow as followers recognize and trust her as an expert in her field. Eating Bird Food has been evolving ever since Mullins came up with the initial concept.

“After graduating, I got a job in marketing and also started a food blog to keep myself accountable to my healthy eating,” she says.

As Mullins states on her website, “Eating Bird Food simply means eating a wholesome diet focused on real foods—without labels.” Even though her personal preference is to eat plant-focused meals, she also eats fish and lean meat, enabling her to provide an array of healthy recipes to meet an individual’s own dietary preferences. On her website, she offers detailed recipes, complete with photos and videos, and organized by meal course, protein, diet, and cooking method. Furthermore, followers have the option to purchase a variety of meal plans.

Mullins has clearly found her own recipe for success when it comes to content creation. When asked for tips for someone who wants to break into the space, she says, “I say number one is just to start, and number two is to be really passionate about your topic and to niche down because the market with content creators is really saturated. Find something that is ‘your thing,’ and when people think of this, they’ll come to you for that specific content.” She continues to niche down even more, now focusing on more protein-focused recipes.

Though being her own boss gives her a lot of flexibility—something that the wife and mother of two greatly values—there are many challenges Mullins has to overcome. “I have to wear all the hats and do all the things, like the bookkeeping, taxes, and everything else,” she says. “Whereas if you’re an employee for a company, someone else manages those tasks and you don’t have to worry about all those extra things.” Additionally, she manages a team of four people and then contracts other professionals to accomplish tasks like videography and photography.

Having found her niche in content and amassing a large, loyal, and still growing audience, Mullins is excited to find more ways to expand her business. With a keen eye on updates happening with artificial intelligence and SEO, she’s considering new possibilities from affiliate earnings to expanding her products for purchase. Her expertise on both healthy eating and marketing have earned her a large following, which helps establish a built-in audience for whatever new venture she decides on next.

Learn more about the Costello College of Business

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Marketing Area

Accounting alumna finds acceptance and opportunity at Baker Tilly

Marianne Klinker — Thu, 01 Feb 2024 20:11:11 +0000

Accounting alumna finds acceptance and opportunity at Baker Tilly Marianne Klinker Thu, 02/01/2024 - 15:11

Shabinaaz Mahdi, BS Accounting ’12, discovered a passion for accounting at the Donald G. Costello College of Business at �鶹��Ƶ. While in school, she was introduced to Baker Tilly, a leading advisory tax and assurance firm, where she has risen through the ranks to become partner.

Fifteen years had passed since high school graduation when Shabinaaz Mahdi decided to return to her education at �鶹��Ƶ. Her focus had been on raising her children and adjusting to life after immigrating to the United States from Sri Lanka. Taking night classes at �鶹��Ƶ allowed her to keep her priorities in focus while exploring her burgeoning passion for accounting and the career paths where it could lead. After transferring from Northern Virginia Community College, she worked diligently at �鶹��Ƶ in joining extracurricular groups, including the GMU Accounting Honors Program, Beta Gamma Sigma, Golden Key International Society, and Phi Theta Kappa Honor Society. Additionally, she was named to the Dean’s List in 2010 and 2011.

Shabinaaz Mahdi

The subject of accounting was attractive to Mahdi due to her love of mathematics. “I’m a numbers person, especially being an immigrant and English not being my first language, numbers are a universal language,” she says. It was never a struggle for her to study because she so thoroughly enjoyed the tax work and research. During those night classes, she bonded with her classmates and learned about what kinds of careers could be available for her. She learned even more about the field through an audit and tax internship. Soon after that, she attended a leadership conference and was introduced to Baker Tilly. “Seeing the potential for growth in a mid-sized firm, I applied for a full-time position and received an offer during my senior year, feeling incredibly fortunate to secure employment before graduation,” she says.

Mahdi credits the culture and people of Baker Tilly for her tremendous professional growth. After beginning as staff accountant in 2012, she began her rise through the ranks, finding her strengths and developing proficiency, leading to her recent promotion as partner at the firm. In her current role, she focuses on partnerships and corporations within the professional services industry, particularly law firms. She loves working with her clients, but she also loves working with her colleagues, collaborating with them, and soaking up all the knowledge that she can. Mahdi’s impressive success at Baker Tilly is not at all surprising to JK Aier, senior associate dean and associate professor of accounting at the Costello College of Business, who had her in his intermediate accounting class. “Right from day one, she was motivated to not only do well in the course but also work to understand the subject matter thoroughly by asking clarifying questions.”

As an immigrant, Mahdi had initially felt anxious about being accepted, but she quickly found that her colleagues embraced her. “The firm's inclusive culture has enabled me to find fulfillment in my work by allowing me to be my authentic self, free from pretense or peer pressure,” she says. “This culture of acceptance has fostered a sense of belonging which, in turn, has empowered me to perform at my best.” Baker Tilly promotes a healthy work/life balance for its employees by encouraging effective communication. “Communication is key to make sure you are prioritizing the things that are important to you,” she says. “I always have my Outlook calendar updated which truly helps manage both home and work.” Throughout the year, employees at Baker Tilly make a conscious effort to completely disconnect from work in order to recharge, reset, and relax. And in order to destress and wrap up the work week productively, they avoid scheduling meetings on Fridays.

When Mahdi first arrived in the United States, she only knew her husband and children. Going back to school began as a way to keep herself occupied, but it has since led to an accomplished and rewarding career and a vast network of positive relationships. “I strongly believe that if you give your best effort in everything you do and leave your quality mark on every work product that crosses your desk, work diligently and intelligently, remain open to continuous learning, and stay humble, recognizing that your knowledge is just a drop in the ocean, and, most importantly, enjoy the process, success will inevitably follow when the time is right,” she says. Mahdi has experienced great success following that mindset at Baker Tilly, where she is embraced and encouraged.

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Accounting Advisory Council