Geo. �鶹��Ƶ Wines raises a glass to student scholarships

Mariam Aburdeineh — Fri, 29 Jan 2021 20:58:45 +0000

Geo. �鶹��Ƶ Wines raises a glass to student scholarships Mariam Aburdeineh Fri, 01/29/2021 - 15:58

Step into a local Total Wine or Whole Foods store and you may be surprised to find George �鶹��Ƶ among the wine bottles on the shelves. Sporting a colonial hat with a modern pair of shades, he’s the face of �鶹��Ƶ’s private wine label.

Geo. �鶹��Ƶ Wines is more than a classy addition to dinner. It’s also been generating scholarship funding for �鶹��Ƶ students since 2018.

Here are 10 facts about its history:

1. It started with an alum…

Terri Cofer Beirne, BA Government and Politics ’88, knows a lot about wine. The chair of the �鶹��Ƶ Foundation Board of Trustees is a lawyer for the California wine industry and serves as Eastern Counsel for Wine Institute. When Foundation members were looking for additional revenue streams for student scholarships, she was inspired to create a �鶹��Ƶ-branded beverage. So, she pulled together a group of volunteers from the Board of Trustees, the Board of Visitors, faculty and staff to get started.

Manu Gaiarin. Photo provided.

2. …with a little help from a former �鶹��Ƶ soccer coach.

Manu Gaiarin, owner of Siema Wines and a former assistant coach for �鶹��Ƶ’s men’s soccer team, partnered with the university as the supplier.

“I was happy to get involved due to my legacy to �鶹��Ƶ,” said Gaiarin, who said he coached at �鶹��Ƶ for six years in the 1990s and has a son who currently attends �鶹��Ƶ. “We carefully selected the wine to be an exceptional good value for the price point, and we’re very proud that we had �鶹��Ƶ students help us develop the final package.”

3. It’s student-centered.

“The best part of the whole process is that $3.50 from the sale of every bottle goes to student scholarships,” Beirne said.

Since 2018, Geo. �鶹��Ƶ Wines has sold about 700 cases of wine and contributed approximately $29,000 to student scholarships.

And scholarships aren’t the only ways students have benefited.

4. It inspired some healthy competition.

After the name Geo. �鶹��Ƶ was selected, a competition was held among teams of �鶹��Ƶ art students to design the label, Beirne said.

“That was really fun to see how creative and clever these students were with their ideas,” she said, adding that some designs were contemporary and funky, while others were graceful and natural. “We settled on one hand drawn by a student with George in sunglasses, just to make him contemporary and reveal him as something different than expected.”

A second student group competed with their peers to help with the marketing plan. In addition to gaining experiential learning through the project, students from the design and marketing groups whose work was selected each received a $250 cash prize, Beirne said.

�鶹��Ƶ students in Advertising Design worked on a branding campaign for Geo. �鶹��Ƶ Wines. Photo by Alexa Rogers

5. What’s in a name?

Papers in colonial times often abbreviated names to save on ink, and “Geo.” hearkens back to this tradition. It also served as a way to avoid legal challenges that could have arisen with intellectual property protections of “George �鶹��Ƶ” or “GMU,” Beirne said.

A bottle of Geo. �鶹��Ƶ Chardonnay at the 50th Anniversary GMU Alumni Gala at Eagle Bank Arena in 2018. Photo Credit: John Boal Photography

6. Vino for all.

Unlike other universities with branded beverages priced upwards of $50, the �鶹��Ƶ team wanted their brand to be high quality, but accessible. �鶹��Ƶ’s two wines come in at about $20 a bottle.

7. From coast to coast.

The wine is sourced from California, despite a bubbling Virginia wine industry. Because Virginia wineries sell most of their wines in their tasting rooms, the team decided to go out-of-state to find a winery with the volume and experience of making private label brands, Beirne said.

8. It was years in the making.

“It took a good three years from throwing ideas around to actually getting wine in a bottle,” Beirne said. “It was a labor of love from a lot of people.”

The team agrees that the results were worth it, and they’re proud that the project is a way to give back.

9. What’s next for Geo. �鶹��Ƶ?

“In the near future, we’re trying to increase the number of wines under the Geo. �鶹��Ƶ brand,” Gaiarin said, adding that they currently have a Chardonnay and Cabernet Sauvignon.

10. Where and why to find George.

“It’s by students, to help students.” Beirne said. “If you’re enjoying wine anyway, you might as well do something that supports �鶹��Ƶ students.”

Visit Siema Wines's website for a list of retailers, or to have the wine direct-shipped to your home.

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Lauren Reuscher — Sun, 28 Jul 2019 04:20:00 +0000

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