Costello College of Business News

Student consulting group brings expertise to business development in Fairfax City

Sarah Holland — Fri, 06 Feb 2026 20:46:41 +0000

Student consulting group brings expertise to business development in Fairfax City Sarah Holland Fri, 02/06/2026 - 15:46

Experiential learning is one of the ways George �鶹��Ƶ prepares its students for life beyond the classroom. It’s a core part of our mission. For Costello College of Business sophomore Iman Chaudhry, it’s also an inspiration that helped shape �鶹��Ƶ Consulting Group’s (MCG) new venture: pro bono consulting support for local small businesses in Fairfax City.

�鶹��Ƶ Consulting Group presents their recommendations to Make My Day CPA. Photo provided.

MCG began as a means to educate the George �鶹��Ƶ community about consulting as a career path. When Chaudhry, the current president of MCG, began an internship with Fairfax City Economic Development (FCED), she came with a vision for the group to expand their impact and reach through free consulting services for local businesses in Fairfax City.

“It was mutually beneficial: we help strengthen our local community and support small businesses, as well as providing experiential learning opportunities aligned with Costello’s strategic priorities,” she said. “We still want to educate the community about business consulting, while providing real, tangible, experiential learning opportunities to students where they’re working with a real-life client.”

As an intern, Chaudhry served as a bridge between FCED and Costello: “A person on the inside,” she said, who helped make the initiative successful.

With support and guidance from FCED, Chaudhry and the group developed the program structure, reviewed applications, selected the inaugural clients, and negotiated a contract deal with FCED to provide funding to support implementation of their recommendations.

MCG completed their first round of consulting in Fall 2025, serving two Fairfax City clients: BE2 Pilates and Make My Day CPA. Throughout the semester, the team held regular meetings with clients to provide updates and pitch ideas; at the end, they presented their final recommendations and deliverables to both businesses and FCED.

“Knowing how to market my business has been my Achilles’ heel,” said Julia Hughes, founder and owner of BE2 Pilates. “I thought I’d toss my hat into the ring when I saw the call for applications for the program.”

The team provided Hughes with a comprehensive social media marketing plan and a range of business development recommendations, such as adding QR codes to business cards and developing a pricing structure for students.

�鶹��Ƶ Consulting Group visits BE2 Pilates with founder and owner Julia Hughes (third from left) and MCG prsident Iman Chaudhry (fourth from left). Photo provided.

“Everything they gave me in terms of deliverables are things that could be started on the small scale and grown over time,” Hughes said. “And their recommendations helped me think outside of the box for business development, thinking more broadly about with whom I can partner, with whom I can connect.”

MCG’s services are free to those businesses that are accepted through the FCED program. Hughes noted that the quality of the business consulting provided was above and beyond her expectations.

“The level of professionalism, the product presented, and the deliverables MCG provided were all of a caliber that far surpassed their years of experience,” said Hughes. “I was quite impressed by them at every step of the way.”

“The �鶹��Ƶ Consulting Group has done an outstanding job diving deep into the consulting world. The students are getting hands-on experience with real clients to understand the dynamics of consulting and the complexities of the business world,” said MCG’s faculty advisor Katherine Rosenbusch, associate professor of management in Costello.

After the success of this first cohort, FCED has agreed to extend funding for another semester. MCG is selecting their next round of clients for the Spring 2026 semester.

“We’re a young club, but I think Costello and George �鶹��Ƶ’s vision of high access and high outcomes makes us stand out,” Chaudhry said. “I want to help put George �鶹��Ƶ on the map as a hub for high-caliber student talent delivering real-world impact."

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George �鶹��Ƶ online graduate programs rank among Virginia’s best

ckearney — Mon, 26 Jan 2026 18:27:58 +0000

George �鶹��Ƶ online graduate programs rank among Virginia’s best ckearney Mon, 01/26/2026 - 13:27

�鶹��Ƶ earned top Virginia placements across business, nursing, and education, and leads in the region as a college destination for veterans and working professionals in the 2026 Best Online Programs rankings by U.S. News & World Report, released today.

Photo by Evan Cantwell/Office of University Branding

Recognized as the No. 1 public university in Virginia and the Washington, D.C., region for upward mobility, George �鶹��Ƶ translates access into outcomes through its nationally ranked online programs. Ranked in 13 U.S. News online graduate program categories, the university appears in highly selective fields statewide; in eight of those categories, only a small number of Virginia universities are included, sometimes as few as two or three.

A National Leader for Veterans and Military-Affiliated Students

As a designated Military Friendly® School, George �鶹��Ƶ demonstrates a long-standing commitment to serving military-connected students at scale. Approximately 14% of George �鶹��Ƶ’s 40,000-plus students are current or former service members or military dependents, and approximately one in five freshmen, transfer, and graduate students this year has military ties, making George �鶹��Ƶ a leading destination for military-affiliated learners in Virginia and the Washington, D.C., region.

That commitment translates into nationally recognized outcomes across multiple programs:

Master’s in business programs for veterans ranked No. 1 in Virginia, including both MBA and non-MBA options. The master’s in business (non-MBA) for veterans debuted 18th nationally and 14th among public universities.
The master’s in nursing for veterans pathways was ranked No. 1 in Virginia and among public universities in the Washington, D.C., region.
The master’s in information technology for veterans program ranked 19th nationally and 13th among public universities.
The master’s in education for veterans program ranked 18th nationally and among public universities, placing 2nd in both Virginia and the Washington, D.C., region.

Overall, four of six veteran-focused programs included in the rankings placed in the top 20 nationally, with all six ranking in the top 50, underscoring George �鶹��Ƶ’s role as a regional and national leader in education designed for those who have served.

Beyond rankings, George �鶹��Ƶ provides comprehensive support for military-connected students and their families, grounded in an understanding of the academic, professional, and lived experiences they bring to the university. Through the Military, Veterans, and Families Initiative and the Office of Military Services students are connected to academic advising, career preparation, and regional resources that recognize the realities of military service and transition.

“These rankings are a testament to both the strength of the faculty and curriculum, as well as the overall student experience that we provide for our veterans,” said Keith Renshaw, senior associate provost for undergraduate education and professor of psychology. “They’re reflective of our comprehensive approach to serving those who have served our nation.”

Preparing Business Leaders

George �鶹��Ƶ’s master’s in business programs within the Costello College of Business posted some of the strongest gains this year, with the master’s in business (non-MBA) program climbing 19 spots nationally to 37th, rising 12 spots among public universities to 27th, and ranking 2nd in Virginia.

At a time when many traditional MBA graduates face prolonged job searches, George �鶹��Ƶ’s business programs emphasize practical, career-aligned learning designed for working professionals. This year, two of the university’s four business programs ranked No. 1 in Virginia, with all four placing among the top five statewide, reflecting a consistent focus on applied skills, flexible online delivery, and workforce-aligned preparation.

“We continue to innovate across our online programs and the significant rise in our master’s in business ranking, along with our online business programs placing within Virginia’s top 5, are indicative of Costello’s growing prestige among business schools in our region,” said Cheryl Druehl, interim dean of the Costello College of Business. “These rankings reinforce our success in delivering an educational experience that meets learners' needs—with graduate programs that emphasize career outcomes, flexibility, and affordability.”

Excellence Across Key Academic Disciplines

Strong national and regional standing was also evident across multiple master’s programs, including education, nursing, engineering, and information technology.

In education, George �鶹��Ƶ stands out for its national leadership in special education, a field facing persistent workforce shortages in Virginia and across the country. The master’s in special education ranked 7th overall and 8th among public universities, being only one of two Virginia universities included in the category.

That leadership aligns with George �鶹��Ƶ’s broader efforts to address special education workforce challenges. Through innovative training programs, the university is helping prepare the next generation of special education leaders through a focus on evidence-based practice, policy expertise, and leadership training.

"National recognition matters because it affirms the responsibility we carry,” said Ingrid Guerra-López, dean of the College of Education and Human Development. “These rankings reflect the depth of our faculty’s expertise and our focus on preparing educators and leaders who think critically, continue learning and adapting, and work across boundaries to solve real-world challenges.”

The School of Nursing within George �鶹��Ƶ’s College of Public Health also earned strong recognition as demand for nurses remains high across Virginia and the country. The master’s in nursing ranked No. 1 in Virginia and among public universities in the Washington, D.C., region, placing 41st nationally among public universities. The master’s in nursing for veterans program ranked 15th nationally and 10th among public universities, reinforcing George �鶹��Ƶ’s role in preparing nurses to meet growing health care demands.

"At the School of Nursing, we advance nursing excellence by offering flexible, accessible pathways to advanced degrees,” said Dean Melissa Perry, College of Public Health. “Through online and veteran-focused options, we are strengthening the nursing workforce and preparing graduates to deliver high-quality, patient-centered care in a rapidly changing health care environment. The recognition as the top program in Virginia reflects the College of Public Health's commitment to developing tomorrow’s leaders in health care."

George �鶹��Ƶ’s College of Engineering and Computing demonstrated strength across engineering and information technology programs aligned with high-demand technical fields critical to the region’s innovation economy. The master’s in industrial engineering ranked 11th nationally, and several programs placed among the top 50 nationally, including master’s in engineering (50th), master’s in engineering for veterans (34th), and the master’s in information technology (38th).

“We’re happy to be so well represented in this year’s rankings,” said Ken Ball, dean of the College of Engineering and Computing. “Our college has a successful history in online education, which includes offering George �鶹��Ƶ’s first online master’s degree—a master’s in computer science—in 2005. We’re proud to provide flexible learning opportunities that support one of the university’s Grand Challenge [Initiative] solutions: advancing 21st-century education for all.”

Commitment to Access

Taken together, these rankings reflect George �鶹��Ƶ’s sustained investment in education that expands access, strengthens workforce pipelines, and delivers meaningful outcomes. For veterans, working adults, and post-traditional students, George �鶹��Ƶ’s online programs support upward mobility and regional impact across high-demand fields.

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Costello Scholarship Luncheon showcases growth in named scholarship funding

Katelynn C Hipolito — Wed, 17 Dec 2025 20:39:51 +0000

Costello Scholarship Luncheon showcases growth in named scholarship funding Katelynn C Hipolito Wed, 12/17/2025 - 15:39

The Costello College of Business at �鶹��Ƶ recently announced a significant increase in scholarship money awarded to students—$1.3 million for the 2024-25 academic year—$500,000 of which went to named scholarships. Over the past five years, both the total amount of scholarship funding and the number of students who have received Costello scholarships have more than doubled.

Costello scholarship recipients. Photo by Hannah Patterson/Costello College of Business.

As outlined by Ajay Vinzé, interim provost and executive vice president of �鶹��Ƶ, priority number one at Costello is student readiness and career preparedness. “Scholarships play a huge role in the success of our students,” he said.

Costello celebrated donors and scholarship recipients on November 18 at the annual Costello Scholarship Luncheon. The luncheon featured an inspiring lineup of speakers whose lives and careers have been shaped by scholarship support. Mitchell Cho, founder and CEO of FedWriters, Inc. (FWI), and a proud George �鶹��Ƶ alum, shared his journey. As a student, he said, he was not the overachiever some might assume. What he did have was persistence and grit. Today, as a member of the Corporate and Community Partners Program, Cho views scholarships as an investment in the future. “Supporting scholarship is not just about philanthropy for us,” he said. “It’s about investing in the future.”

Longtime donor Jim Beers, retired managing partner of Beers & Cutler, encouraged students to keep pushing forward toward their dreams. “It’s so important what you’re doing now—and it will be even more important after you graduate,” he said.

Sandra Flores, BS Business Analytics ‘23, MS Business Analytics ‘25, Historian of the Costello Alumni Chapter, speaking at the Costello Scholarship Luncheon. Photo by Hannah Patterson/Costello College of Business.

Current students also shared their heartfelt reflections.

“Something I really appreciate about Costello is how it helps us grow,” said Iman Choudry, recipient of the Robert Amy Scholarship.

Historian of the Costello Alumni Chapter Sandra Flores, BS Business Analytics ‘23, MS Business Analytics ‘25, credited her donor’s generosity for making her dreams possible. “I made a promise that I would give back when I can,” she said.

“I made a promise that I would give back when I can,” she said.

— Sandra Flores, BS Business Analytics ‘23, MS Business Analytics ‘25, Historian of the Costello Alumni Chapter

While the speeches inspired and provided valuable insights, the luncheon’s greatest asset was bringing students and their donors together to express gratitude, network, and to ask questions. Many of the donors once stood in the shoes of the recipients, facing similar challenges.

Costello scholarship donors and Costello Alumni Chapter members. Photo by Hannah Patterson/Costello College of Business.

The Costello Scholarship Luncheon is a proud tradition, celebrating both student achievement and the generosity of donors. With the named scholarship funding continuing to rise, the Costello College of Business is sending a clear message that their business is student success.

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Are salespeople more effective when they’re being monitored?

Katelynn C Hipolito — Tue, 16 Dec 2025 15:28:57 +0000

Are salespeople more effective when they’re being monitored? Katelynn C Hipolito Tue, 12/16/2025 - 10:28

How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.

Digital and online technologies have made our workplace routines faster and easier. They have also made it easier for managers to keep tabs on workers, via monitoring apps designed to capture whether employees are “working hard, or hardly working.”

Brad Greenwood. Photo provided.

But for researchers such as Brad Greenwood and Ioannis Bellos, professors in the information systems and operations management (ISOM) area at �鶹��Ƶ’s Costello College of Business, the jury’s still out on whether the latest worker surveillance tech actually benefits performance, productivity, efficiency, etc., especially in certain key sectors.

“Prior research has identified both harms and benefits stemming from worker surveillance,” they state. “But very little research has been done in the retail or sales space, especially in a real-life sales environment as opposed to the lab.”

In contrast, Bellos and Greenwood’s forthcoming academic paper in Manufacturing and Service Operations Management homes in on one China-based company, an online supplier of baby products (diapers, formula, etc.) to physical retail stores. This B2B company employs hundreds of salespeople to partner directly with small-business owners, not only on promotion and upselling but also helping solve marketing and operational challenges related to the product line. Naturally, the sales force’s job description includes a lot of in-person, on-site collaboration.

The paper was co-authored by Yingda Lu of University of Illinois at Chicago and Liqiang Huang of Zhejiang University.

In 2019, the company issued phones equipped with GPS technology to track the frequency and length of salespeople’s site visits. This was not a secret program; sales teams were told they would be tracked via GPS. Due to a technical glitch, not all salespeople received the phones at the same time. The erratic rollout allowed the research team to draw clean comparisons between monitored and unmonitored employees within the same timeframe.

Almost immediately, monitored salespeople began making more client visits, spending longer at each store and engaging in a wider variety of tasks each time. As a result, overall sales performance—i.e., the gross merchandise value (GMV) of goods sold to clients—rose about 4.75 percent over the pre-surveillance average.

Ioannis Bellos. Photo by Office of University Branding

But that wasn’t the whole story. The GMV for top-performing salespeople went down once they knew they were being monitored, despite the fact that they—like the rest of the sales force—ramped up their sales activity to look good for the GPS. The critical difference was that top performers had successful routines before the GPS came in. Once they started performing for Big Brother, rather than continuing with their familiar working patterns, their outcomes started to suffer.

“If you tell underperformers ‘We’re going to monitor you,’ it lights a fire under them,” Greenwood says. “But if you tell high performers the same thing, they try to guess what they think you want them to do and do that rather than just doing their job.”

The researchers discovered that engaging in more sales calls resulted in diminishing returns for the best salespeople, because they were spreading their skills too thin across a less profitable pool of clients.

Bellos and Greenwood envision that declining commissions and a disrupted work routine for top performers could lead to negative outcomes for the company. For example, some star salespeople could become disengaged and even start looking for work elsewhere.

“When it comes to these sorts of MVPs, anything that harms their relationship with the firm opens the door to some very real negatives,” Greenwood says.

For Greenwood and Bellos, this speaks to the need for companies to be nuanced and strategic in their approaches to worker surveillance. “Whether monitoring works or doesn’t work will have a lot to do with individuals,” they state. “When we treat people like monoliths, it’s hard to understand what’s really going on. You can improve high-level performance while at the same time sub-optimizing other aspects of the firm.”

Sometimes, proper communication and clarity can make monitoring less problematic, the researchers contend. If employees are fully briefed on the goals and uses of monitoring programs, they won’t have to rely on guesswork as they adjust their routines. This is especially true for workers with a diverse and complicated portfolio of tasks, such as the sales force in Bellos and Greenwood’s study.

“In our study, salespeople had a high degree of freedom in that within each store, they have several tasks to perform. Plus, each salesperson services multiple stores,” says Bellos. “Managers and platforms need to factor [task diversity] in on the implementation side.”

“In our study, salespeople had a high degree of freedom in that within each store, they have several tasks to perform. Plus, each salesperson services multiple stores. Managers and platforms need to factor [task diversity] in on the implementation side.”

— Ioannis Bellos, Director of Master of Business Administration and Master of Science in Management Programs, and Business Certificates

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Global residency empowers Costello MBA student’s entrepreneurial dreams

Katelynn C Hipolito — Tue, 16 Dec 2025 15:03:01 +0000

Global residency empowers Costello MBA student’s entrepreneurial dreams Katelynn C Hipolito Tue, 12/16/2025 - 10:03

When Supreet Singh immigrated to the United States from India in 1999, it was to join her husband, Jaspreet, whom she had met through an online dating site. The couple married in Fairfax, Virginia—the same city where Jaspreet graduated from �鶹��Ƶ years earlier. Knowing Supreet’s ambition to build on her master’s degree in biochemistry, Jaspreet encouraged her to enroll at George �鶹��Ƶ.

Supreet Singh, current Costello MBA student. Photo provided by Supreet Singh.

After years of taking classes as an extended student at George �鶹��Ƶ and advancing in her engineering career, Supreet Singh decided to take a leap and enroll in the Costello MBA program at the Donald G. Costello College of Business at George �鶹��Ƶ, to pursue a lifelong dream: starting her own business.

One highlight of her MBA experience has been the program’s global residency, which offers students a week abroad exploring real companies and cultures. “Growing up in India, the world awareness was very small,” says Singh. She was fascinated to learn about apartheid and its effects on business and culture, as well as the similarities between the colonialism of South Africa and that of India.

The Costello faculty member leading the trip, Russell Abratt, an instructional professor of marketing, had assigned the class half a dozen South African companies—ranging from an airlines company to a children’s music school—to research and present on prior to their departure. After gaining a perspective on the companies through research, they were able to ask questions during the residency to truly understand how each company operates.

The residency was a remarkable cultural experience that Singh was happy to share with the other students in her cohort. “We were really connected with each other,” she says. “The last day there we went to a restaurant where you get to play drums and dance on the dance floor.”

Looking ahead to graduation in spring 2026, Singh already feels more assured in her role as lead engineer at College Board. “Taking those finance classes, I feel very confident that I have built more awareness, and confident that I can move forward with cybersecurity,” she says. She also values the program’s flexibility, which has enabled her to balance coursework with a demanding career and personal commitments.

While Singh enjoys her engineering work, her ultimate goal is entrepreneurship—perhaps launching a dog food company or a café. “My end goal in life is to be able to start my own business, and I think this program has given me tools to do that on my own,” she says. Beyond skills, Singh has gained a strong network that she stays connected with for professional opportunities and social activities like hiking.

“My end goal in life is to be able to start my own business, and I think this program has given me tools to do that on my own,” she says.

— Supreet Singh, current Costello MBA student

Singh’s Costello MBA is not only a launchpad for her entrepreneurial dreams—it also provides a lifelong network of colleagues and friends.

Supreet Singh with the Costello MBA Program’s global residency students at the Cape of Good Hope. Photo provided by Supreet Singh.

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This MBA student is already putting her degree to work

Sarah Holland — Fri, 12 Dec 2025 15:30:18 +0000

This MBA student is already putting her degree to work Sarah Holland Fri, 12/12/2025 - 10:30

Working full-time while getting a graduate degree is no easy feat. But for Air Force veteran and soon-to-be �鶹��Ƶ alum Kathleen Gillmore, hard work is second nature.

Gillmore is graduating from George �鶹��Ƶ in fall 2025 with a master of business administration and a graduate certificate in business analytics from the Costello College of Business. She started her degree at the same time she started as a data analyst at Accenture Federal Services.

What made you choose George �鶹��Ƶ?

I first heard about George �鶹��Ƶ from my husband, who grew up in Reston and knew the school well. When we moved to Virginia after leaving the Air Force, he recommended George �鶹��Ƶ so we could stay close to family and have a solid support system.

Once I researched the university myself, I was really drawn to its strong ties with major tech and business companies in Northern Virginia, as well as its connection to federal agencies. I chose George �鶹��Ƶ because it offers a great pathway into both the local industry and government sectors.

How have your professors impacted your time at George �鶹��Ƶ?

My business analytics professors have made a huge impact on me. They really fueled my love for working with data, and I enjoyed getting hands-on experience with the different analytics software we used in class. Being able to apply what I was learning with real tools made the material come alive and helped me grow both technically and professionally.

How have your classes helped prepare you for your work as a data analyst?

My classes have directly supported my work at Accenture Federal Services. The business-focused courses helped me understand how organizations operate from a strategic and operational perspective, which improved my ability to interpret the “why” behind the data. The business analytics classes taught me to approach data from multiple angles and to think more critically about patterns, insights, and decision-making. These skills have translated seamlessly into my current role.

How do you hope this degree will advance your career?

This degree has expanded my knowledge in both business and analytics, and I’m already applying what I’ve learned in my current role. Looking ahead, I see the MBA as a versatile credential that will help me continue advancing in roles that involve analytical problem-solving and strategic decision-making. It opens doors across many areas of business and gives me the flexibility to pursue opportunities in different industries as my career grows.

What is one piece of advice you would give to an incoming student?

Use everything George �鶹��Ƶ offers: office hours, workshops, software access, and especially the networking events and career fairs. Those resources not only help you stay on track academically, but they also open the door to meaningful professional connections and opportunities.

What's next for you?

Academically, after completing this degree, I will be returning to George �鶹��Ƶ next year to pursue a second master’s degree in data analytics engineering. Professionally, I look forward to applying everything I’ve learned in the MBA to continue growing as a data analyst and to open up new career opportunities. I’m excited to build on the momentum from this program and position myself for roles that allow me to contribute more strategically and analytically within my field.

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Patriot Profile: Jaylin Lott

ckearney — Mon, 01 Dec 2025 19:31:43 +0000

Patriot Profile: Jaylin Lott ckearney Mon, 12/01/2025 - 14:31

Jaylin Lott

Year: Sophomore

Major: Business with a minor in sport management

Hometown: San Antonio, Texas

The athlete and competitor in her fuel George �鶹��Ƶ’s Jaylin Lott’s love for volleyball, but it’s the inner serenity that singing brings her that she treasures away from the court.

Photo by George �鶹��Ƶ Athletics

An Almost Idol: Lott experiences the best of both worlds as a 5-foot-5 defensive specialist for the Patriots women’s volleyball team who also moonlights as a singer—one talented enough to have performed the national anthem at numerous NBA games and in George �鶹��Ƶ’s EagleBank Arena. Her powerful voice even carried her to the third round of last year’s American Idol tryouts, where she was one of just 15 singers selected from a pool of roughly 300 during an in-person audition in Salt Lake City, Utah.

It’s a Family Affair: Strong vocals run in the family. Lott’s grandmother, Ava, who passed away in 2020, sang in the church choir and remains her inspiration. Lott began singing around age 13 while competing and lettering in both volleyball and track at Clark High School in Texas. Her father, Jason, a former Division I track and field athlete at Texas State University, noticed early on that his daughter was gifted in music as well. “[Sports and singing are] both ways to escape the stress that naturally comes with life,” Lott said. “They’ve each been therapeutic in different ways and at different times. I have a deep love for both.”

At the End of the Day: Lott says it's not uncommon to find her singing along to her karaoke machine to unwind after a long day of classes and practice. Her musical inspirations include Whitney Houston, Beyoncé, and other old-school artists she credits for shaping her style and confidence. “As I’ve gotten older, I look forward to coming home and singing karaoke,” she said. “It’s kind of been my peace, especially after moving so far away from home.”

Taking the Stage: She was just a sophomore in high school when she first sang the national anthem before a San Antonio Spurs game, a moment that felt larger than life. “It was pretty big,” Lott recalled, “I was nervous at first, but it was pretty cool.” She returned to perform at Spurs games many times since, and has even sung for a larger crowd before a Dallas Mavericks game at the American Airlines Center.

Photo provided

Passion on the Court: Lott continues to make an impact on the Patriots team that enjoyed its most successful non-conference season since 2009, surpassing last year’s 11-win total and earning a spot in the Atlantic-10 Conference Tournament that was held in Richmond, Virginia, in November.

“She has such a gift for passing and defense in middle-back,” said George �鶹��Ƶ women’s volleyball Head Coach Megan Shifflett Bachmann, “and she’s one of the most naturally talented individuals I’ve had the pleasure to coach in that position.”

Bachmann first learned of Lott’s musical talent during recruiting and was immediately impressed. “We’re always hoping to hear even more from her, without putting too much pressure around it,” Shifflett Bachmann said, “It’s a joy every time I overhear her singing to herself in the hallway or along with the music at practice.”

Singing Her Own Song: Singing is more than a hobby for Lott, it’s a passion she hopes to turn into a career. Lott continues to reach out to NBA teams in the region and in her hometown about national anthem gigs while also eyeing possible future auditions on The Voice. Lott also wrote songs for fun throughout middle and high school, and she has long imagined taking the next step—writing music professionally and eventually recording her own music in a studio. Finding time between school and volleyball has been tough, but she’s determined. “I want to put in the work it takes to have people one day hear my music,” she said. “It’s a peaceful thing for me to do, and it carries my grandmother’s legacy, too.”

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Tech Expert, George �鶹��Ƶ alumna, and Costello Dean’s Advisory Council Member Kinsey Fabrizio talks about the AI Revolution and its positive disruption

Katelynn C Hipolito — Fri, 21 Nov 2025 17:23:17 +0000

Tech Expert, George �鶹��Ƶ alumna, and Costello Dean’s Advisory Council Member Kinsey Fabrizio talks about the AI Revolution and its positive disruption Katelynn C Hipolito Fri, 11/21/2025 - 12:23

As president of the Consumer Technology Association (CTA)®, which represents more than 1,200 technology companies and owns and produces CES®—the most powerful tech event in the world, Kinsey Fabrizio, BA Government and International Politics; Spanish ’04, is a force in the tech world.

Kinsey Fabrizio, BA Government and International Politics; Spanish ’04. Photo by Hannah Patterson/Costello College of Business.

Since joining the association in 2008, Fabrizio has played a pivotal role in transforming CTA and CES. Fabrizio was awarded the Women in CT Legacy Award in 2023, recognizing her longtime leadership and contributions to the consumer technology industry. Most recently, Fabrizio was named one of Washingtonian’s 2025 Most Powerful Woman. She served on the Costello College of Business Management Advisory Council from 2023-2025, and is serving as a member of the Dean’s Advisory Council.

�鶹��Ƶ George �鶹��Ƶ

What made you choose �鶹��Ƶ for your degree?

I grew up in Winchester, Virginia, and what I loved most about George �鶹��Ƶ was its capacity to really challenge me and expose me to diverse people, opinions, thoughts, and different ideas.

What was the most rewarding experience for you at George �鶹��Ƶ?

I remember a class my senior year that centered on conflict resolution and international politics, and I loved it! That class connected me to an internship that led to my first job. I got trained in conflict resolution and as a mediator, and it was just this amazing door that opened. That was definitely a moment that I'll never forget, and I think about that class often.

You have served on Costello’s Management Advisory Council in the past, and have recently joined our Dean’s Advisory Council. What do you think is special about Costello?

Costello is special because of its unique focus on the intersection of innovation and business. It’s tech-forward, dynamic, and truly one-of-a-kind. The more I’ve learned about Costello, the more impressed I’ve become. I’ve been able to learn from the really brilliant people that are part of this group and get exposed to a different part of the university while being able to give back and volunteer my time.

Kinsey Fabrizio, BA Government and International Politics; Spanish ’04. Photo by Hannah Patterson/Costello College of Business.

�鶹��Ƶ AI

Where do you see AI going?

AI is a foundational leap. It's as big a new technology and tool as the Internet. We're just at the very beginning of this AI revolution, but we're already seeing it improve lives. We're seeing it solve some of society's toughest challenges, from energy production to climate resilience to chronic disease management to efficiency for enterprises and businesses. AI is an amazing and powerful tool. Businesses are going to be able to optimize their strategy and their operations through AI by boosting efficiency and productivity. I don't think AI is going to completely replace a workforce, I think it's going to add value to the existing workforce. People using AI will make the workforce more efficient and more effective. You've probably heard it before, the saying that AI won't replace people, but people who use AI will replace people who don't. I think that's really important to keep in mind as we move forward. AI is something that we are going to integrate into our daily lives, helping us turn all kinds of data into action.

CTA supports establishing clear, effective guardrails for AI to encourage innovation while protecting consumers. What are your thoughts on the best approach to AI regulation moving forward?

We feel strongly about a light touch, risk-based approach to regulation that protects consumers, but also gives businesses clear rules of the road and doesn’t hinder innovation. One of the ways we think you achieve that is with a federal AI framework, rather than 50 different states with different sets of AI regulations. That is nearly impossible for companies, especially startups, to keep up with, and it would inhibit innovation. The AI Action Plan released by the White House this summer is a good blueprint. It looks at AI innovation in terms of acceleration and ensuring that the U.S. stays a leader. It focuses on streamlining outdated regulations and strengthening public/private partnerships, which is going to be great for AI advancement. It also rightly focuses on infrastructure and the need to modernize the energy grid.

Do you have any advice for higher ed when it comes to AI and technology?

AI is here to stay and it’s important to train students on how to effectively, efficiently, and ethically leverage AI because it is a powerful tool. AI could really accelerate research. It's important that higher ed leans into AI adoption and creates opportunities for students to learn and use these tools. Building AI into the curriculum is really important. So is training students on real world uses of AI , because when students graduate today and go into the workforce, AI is going to be a part of it. Preparing them in the best way possible is a responsibility of higher education.

The Costello College of Business is on the eve of its 50th Anniversary. Technology has grown immensely in the last 50 years. In what ways do you see AI and new technology having an impact on business for the next half century?

We’re just at the beginning of this AI revolution. As AI disrupts entire industries, businesses are trying to figure out how to embrace these new tools to advance and accelerate. A couple areas where we’ll see the biggest leaps forward are blockchain and quantum. AI is going to make blockchain technology more efficiently scalable. Think about financial transactions that can be more traceable and transparent, and health care data transactions that’ll be more secure. We’re years away from quantum technology being an everyday reality, but AI will offer testing platforms to develop quantum technologies in areas like cybersecurity, transportation, and biotech, and make it more scalable.

You work with some of the top leaders in technology, what are you hearing about the latest trends in AI and technology?

Across the business world, you’re seeing companies use AI to boost productivity. We’re also seeing AI used to enhance the customer experience, including as a frontline customer service tool. AI in health care is advancing lifesaving innovations and medical research. There’s also digital twin technology applied to manufacturing to create smart factories and even create models of entire cities. AI is really quick at solving complex problems that humans alone can't solve. AI chips are more advanced than ever, and agentic AI that can manage tasks semi autonomously with a little bit of human oversight expedites basic but necessary back office functions that every business needs. We'll see a lot of these—and some new and exciting applications of AI technology—at CES 2026!

Kinsey Fabrizio, BA Government and International Politics; Spanish ’04. Photo by Hannah Patterson/Costello College of Business.

Our dean likes to say, “Everything is business and that we are all in the business of some thing.” Please tell us about the business of technology and how you think the business college needs to be preparing our students for successful careers in the business of technology.

I think the business of technology is the most exciting business! I love tech and innovation. Think about the benefits of the Internet—everything from streaming content, to digital advertising, toplatforms that allow you to connect with anyone, anywhere. And these days, everything is tech! From entertainment, to health care, to enterprise, they’re all solving real world issues.

The business college needs to prepare students to embrace technology and to adapt. The job opportunities available to kids coming out of college today are going to look different than they do in a few years, and different again in the next 10 years. Making sure today’s business school students are ready to embrace tech and adopt new ways of doing things is critical. Ensuring that curriculums highlight new technologies and advancements is really important. It’s also important to find opportunities for tech leaders to connect with students through tech challenges, startup competitions, and hackathons, which I know George �鶹��Ƶ does already.

One more thing: we can’t forget the importance of being in person and engaging in the physical world, not just the digital world. You learn so much from observing a leader's body language, watching how they present themselves in a meeting, when they speak up, who they make eye contact with, and looking at how they bring different people into the conversation. CES is all about bringing people together to connect, discover, learn, and solve, so we see the value in those things every year at the show. In our world today, real-life, in-person connections give you a competitive edge. That includes CES, which is open to students! We love when people come to CES and get inspired by how technology is transforming the world, see new ideas, meet people, and network.

What advice would you give to George �鶹��Ƶ students who are about to graduate or fellow alumni who are already in the workforce?

First, align your work with something that you care about because that passion will carry you through challenges that you encounter in your professional career. Second, raise your hand for new opportunities in school or at your first job, even if they are outside of your comfort zone. When you are willing to say yes and try something that you wouldn’t naturally do, doors open. Third, seek out a mentor and don't be afraid to ask for constructive feedback. We all need it! It’s so important to get real feedback, because then you can identify what you're great at and where you have opportunities to improve and be the best version of yourself. Seeking out a good mentor is a great way to do that in the professional space.

In This Story

Kinsey Fabrizio, '04

Topics

Impact Fall 2025

Dean’s Advisory Council

Artificial Intelligence

Costello College of Business News

Costello College of Business Alumni

Costello College of Business Management Advisory Council

Alumni

Environmental sustainability pays off—but mostly for media-savvy firms

Katelynn C Hipolito — Tue, 18 Nov 2025 14:42:57 +0000

Environmental sustainability pays off—but mostly for media-savvy firms Katelynn C Hipolito Tue, 11/18/2025 - 09:42

To please both the planet and shareholders at the same time, firms must travel a triangular path.

Whatever else they may be, environmental, social, and governance (ESG) initiatives are very often an image-building exercise. Business leaders hope that by being seen to put ethical responsibilities over profits, they will reap profits anyway as a byproduct of reputational gains. It stands to reason, then, that no conversation about the “business case” for ESG would be complete without involving society’s chief reputational brokers—i.e. the media.

Saurabh Mishra. Photo by �鶹��Ƶ.

New published research from Saurabh Mishra, area chair and professor of marketing at the Costello College of Business at �鶹��Ƶ, confirms the media’s pivotal role in influencing ESG profitability.

Forthcoming in the Journal of Business Research, the paper was co-authored by Shekhar Misra at University of Galway, Ireland.

The researchers analyzed ESG performance from the Sustainalytics database, media sentiment from the RavenPack news analytics database, and financial data (including advertising budgets) for 452 firms over the period 2009-2018.

This data-set allowed them to chart the triangular path by which “doing good” (for society and the planet) resulted in “doing well” for the firms in question.

To start with, only the “E” in ESG had any direct positive impact on financial performance—and a muted one at that. Of the three metrics examined—idiosyncratic risk, abnormal returns and Tobin’s Q—only idiosyncratic risk responded favorably to raw, unmediated environmental performance.

The “S” and “G” had either no direct positive effect, or a negative effect upon financial performance.

“You can imagine the E, S, and G would not have the same effect on all stakeholders,” Mishra observes. “Governance, being a little more internal, might have more positive impact on employees, but not necessarily on the outside world. Social kind of falls in the middle—it could be either internal or external.”

With media sentiment, there was a similar disparity. “Greening” efforts tended to drive more positive media coverage for the firm, which translated into higher financial performance. Social and governance initiatives made no significant difference to the media conversation.

But not all eco-conscious firms benefited equally from this media-made halo effect. Those that spent more money on advertising—not necessarily promoting their ESG activity, but advertising in general—saw a greater improvement in media sentiment.

Crucially, Mishra’s data-set included neither specific examples of media coverage nor information about the recipients of advertising spend. The research, therefore, does not suggest the presence of an ethically problematic quid pro quo.

“It’s possible that media simply follow firms [with high advertising budgets] more closely,” Mishra says. “They recognize their efforts more. Everything they do becomes more visible, which kind of magnifies the effect that we’re seeing.”

For Mishra, the findings help clarify contradictions about ESG and its potential payoffs. “If you look at some of the meta-analyses that have been done, the consensus is that ESG’s effect on shareholder wealth is not there, or it’s weakly positive. At the same time, there is a lot of variation. Some firms see a lot of upside and some don’t.”

It’s not, then, that there isn’t a good “business case” for ESG activity. But that case may be more contingent on external factors (such as media sentiment) than many previous researchers believed.

If so, ESG may be most financially successful as part of a diverse strategic portfolio that could encompass advertising spend and possibly other areas ostensibly unrelated to environmental sustainability.

“Advertising researchers talk about a stock effect,” Mishra explains. “Advertising stock builds over time. You have to continually advertise, otherwise that stock starts going down. So if you’re advertising substantially, you get more bang for the buck from investing in the environment.”

But because so much remains unknown about the various factors that help determine ESG’s profitability potential, Mishra cautions against dismissing the “S” and “G” too quickly, despite their apparent irrelevance in this particular study.

“I would hate to say that firms should not invest in social and governance,” Mishra says. “Maybe if you look at some other stakeholder measures—employee productivity measures, for instance—they move the needle there. Because, after all, there is variation in the data, and no one paper can look at every relevant factor. But if your objective is to move media to be more positive towards you, environmental focus is your best bet.”

“I would hate to say that firms should not invest in social and governance. Maybe if you look at some other stakeholder measures—employee productivity measures, for instance—they move the needle there. Because, after all, there is variation in the data, and no one paper can look at every relevant factor. But if your objective is to move media to be more positive towards you, environmental focus is your best bet.”

— Saurabh Mishra, area chair and professor of marketing at the Costello College of Business at �鶹��Ƶ

In This Story

Saurabh Mishra

Topics

Marketing - Costello

Costello Research Brand Management

Costello Research Social Influence

Costello Research Sustainable Operations

Marketing Area

ESG - Costello

Costello College of Business Faculty Research

Costello College of Business News

Research

Costello alum prepares to compete at Southeast Asian Games

Katelynn C Hipolito — Thu, 13 Nov 2025 20:51:48 +0000

Costello alum prepares to compete at Southeast Asian Games Katelynn C Hipolito Thu, 11/13/2025 - 15:51

Sidney Yap, BS Information Systems Operations Management ‘20, MS Management ‘21, Business Analytics Grad Cert ‘22, MBA ‘25, exemplifies exceptional balance—driving innovative strategies at Navy Federal while representing the Philippines internationally in the hammer throw.

Action shot from 2025 Philippine Athletic Championships. Photo by Philippines Athletic Track and Field Association (PATAFA).

As a student-athlete at �鶹��Ƶ, he competed in track and field for nearly five years, spanning four Costello College of Business academic programs. In addition to the hammer throw, he also competed in discus and the weight throw, an indoor equivalent to hammer. Not long after he began competing at the university, he began his career as an intern at Navy Federal. Over time, he advanced in athletics, academics, and his career—building a foundation that continues to shape his success today.

Sidney Yap. Photo provided

Now preparing for the 2025 Southeast Asian Games in Thailand this December, Yap is focused on timing his peak performance for competition. Recently promoted to enterprise data analytics consultant at Navy Federal, he starts his day early so that he can focus on his training in the evenings. As busy as he is, he prefers it that way, driven by his passion for athletics, education, and professional growth.

Balancing athletics with his career is nothing new for Yap. While at George �鶹��Ƶ, he worked closely with professors, coaches, and managers to coordinate schedules and manage workloads. Starting his career at Navy Federal as an intern during his sophomore year, he recognizes strong parallels between athletics and his business career—both requiring discipline, strategy, and data-driven decisions.

As much as his athletics skills and habits help him in his career, his job at Navy Federal in turn opened the door to this remarkable opportunity to compete in Thailand. At a company luncheon, a manager approached him after learning about his track and field background.

“He hit me with the question—What’s next?” Yap recalls.

Sharing Filipino heritage, the manager offered to help him represent the Philippines. That conversation led to connecting with the national team coach, securing dual citizenship, and obtaining a passport. Since then, he has competed in the Philippine Nationals in 2024 and 2025. Representing his family’s heritage on an international stage adds deeper meaning to his athletic pursuits.

Sidney Yap at his MBA graduation in Spring 2025. Photo provided

Yap is appreciative of the business foundations and location of his alma mater, reflected in his decision to remain at Costello for his undergraduate and graduate programs. Originally from the area, it wasn’t until he started researching colleges to apply to in high school that he learned it was a top-notch school full of opportunity.

At Costello, he experienced being taught by high-level faculty who prepared him to succeed in his current role. One of his first courses was on organizational behavior taught by Victoria Grady, associate professor of management and director of the MS in management program.

“Classes like that help with refinement of your people skills, and I think that goes beyond how you are in the workforce because those organizational behaviors is teaching me, in my mind, how to be a better person with people I interact with in athletics and in public.”

“Classes like that help with refinement of your people skills, and I think that goes beyond how you are in the workforce because those organizational behaviors is teaching me, in my mind, how to be a better person with people I interact with in athletics and in public.”

— Sidney Yap, BS Information Systems Operations Management ‘20, MS Management ‘21, Business Analytics Grad Cert ‘22, MBA ‘25

Yap’s story reflects the unique synergy between academic excellence and athletic discipline forged at George �鶹��Ƶ. His years as a student-athlete prepared him to navigate the demands of rigorous coursework, competitive sports, and a growing professional career—all at once. The foundation he built through Costello’s programs continues to guide him as he balances his role at Navy Federal with training for the Southeast Asian Games. As Yap sets his sights on gold in Thailand, he carries the same mindset into his professional journey—proving that excellence isn’t confined to the field but is a pursuit that spans every arena of life.