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Lisa Gring-Pemble thinks business can be a force for good in society. And the co-director of Â鶹ÊÓƵ’s Business for a Better World Center and co-founderÌýof the university’s Honey Bee initiative is an outspoken champion of that sensibility. Gring-Pemble tells Â鶹ÊÓƵ President Gregory Washington how and why business should be a force for addressing world challenges. She also describes how business can drive sustainability success and shouldn’t be measured simply by profits but how it affects the environment and the communities in which we live.

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